Creative Ej at NAMM
Creative Ej owner - Jeff Gastineau was the featured speaker at two seminars during the recent NAMM Show in Anaheim, CA. Jeff conducted seminars on integrating technology in music instruction and maintaining student motivation at the show's NAMM University Idea Center. He also participated in a panel discussing innovative ways to promote music education through bands, camps, and other activities.

NAMM, the trade association of the international music products industry, reported 85,799 registrants and 1,505 exhibitors at this year’s show.

The high-energy event featured performances by Yamaha artist Alicia Keys, who launched a new product line at the show, Brian Wilson of the Beach Boys, and Billy Bob Thornton & the Boxmasters. Celebrity appearances included Gene Simmons, who offered retailers marketing advice at the opening “Breakfast of Champions” NAMM University session, and Steve Vai, who launched a new amplifier with Carvin.

Themed “Come Together,” the show offered attendees the opportunity to reunite with industry peers, learn the latest business and marketing tactics and trends at daily NAMM University sessions, and ultimately make their biggest business deals for the year ahead.